BigYes worked with Eazumat Murakibia, a seafood
brand, to develop its branding, art direction, and
visual identity. The brand's name, inspired by a
unique concept, stems from the idea that
fishermen cannot invite others to join them for a
meal as they consume it "at the width of the river
or the sea."
Our concept of the name came from, This word
appeared through the logic that the fishermen
could not invite anyone to have lunch with them
because they eat it at “the width of the river or
the sea”, and they offer the invitation to someone
standing on the shore, and this is something that
is impossible to happen and that is why this
proverb is usually repeated with the miserly
people. but our brand's name is for real invitation
to any fresh sea food people like.
