It’s the map that guide us and the compass that keep us on course. It’s not about where you want to go, it’s about how you’ll get there. At Big Yes Studio, we are a brand strategy agency that act as your map and compass, guiding your brand’s journey to success.
Brand Discovery
No matter which product or service you want to provide, you are not the only one trying to get people to buy from them. So, who you are as a brand? What are your brand’s goals? What are your targets? We are here to ensure you have a clear purpose and values.
Research & Analysis
After the brand discovery, we start gathering insights on the market while creating a strong brand identity. Our primary goal is to identify your specific market segmentation on the competition.
SWOT Analysis
What we’ve: Strength and Opportunities, what are our advantages? What prizes are within reach? What’s out there: Weakness and Threats, what abilities are we are lacking? What could go wrong? We brainstorm the SWOT matrix and create a strong brand recognition.
Benchmark
With a market with a rapid change, the competition is always working to gain an advantage that allows them to stay one step ahead, and so our aim benchmarking is to keep your brand above competitors. We apply improvements for your products and business process, going much further to simply guarantee perfect performance.
Positioning
We highlight why the brand’s product or service is more convenient in the market competition, attracting busy consumers, justifying a higher price and value point for your brand. We take a close look at the target audience and their behaviors Whether they prefer to save money, quality or having the newest gadget, your brand will be there.
Brand Verbal
Think of it this way, What if.. your brand was a person? the verbal brand would be its voice. It’s the way your brand communicates with its target audience through words, phrases, messages and slogans. And our is to find the perfect words for your brand.
Naming
Brand’s name is the most critical point of the brand, why? Because the purpose of branding is to guide the consumer to choose your product and your brand’s name is used every time your company is referred to, so should not be overlooked simply. Based on our analysis we will ensure that your brand’s name is meaningful, impactful and at competitive advantage.
Brand Persona
If you think that Brand Persona is a Brand’s Personality you are wrong! And here’s why brand’s personality is what makes your brand persona captivating from the inside, but brand’s persona describes how you want to be seen by your customers. Now, our role is to make that Persona standout, strong and having a clear value and purposes.
